Postmodernism in advertising: attempts to provide illusions of individualism, nostalgia and retro styles, recycling earlier genres and styles in to new contexts and genres.
This Thomas cook advert is postmodern because:
It is trying to sell you a holiday that isn't real, the couples and families featured is this holiday, that are used to evoke emotion from the audience are not real. They are merely acting roles within the advert to portray the 'perfect family holiday', thus making the audience want a holiday that is not real and does not exist.
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