Genre Questions.

General 

• In what context did you encounter it? (web, film, TV etc): Web. 
• What influence do you think this context might have had on your interpretation of the text? The fact that my video was only going to be shown on the platform of  youtube meant that it had to be instantaneously gripping towards the audience. We achieved this by using quick editing and a gradually building backbeat to the track. And within 20 seconds of the video starting, the lyrics and song kicked in. 
• To what genre did you initially assign the text? Indie-tronic, alternative, pop. 
• What is your experience of this genre? Listening to artists within this genre, such as: The xx, We have band. Also reading articles of such artists and during the R&D phase of the coursework; looking at texts within this genre. 
• What subject matter and basic themes is the text concerned with? The Performance of the song in a conventional way. The band are enjoying the media exposure whilst being filmed, and appear easy going. 
• How typical of the genre is this text in terms of content? Very typical, follows the convention of a simple performance video, by where the band are dressed in minimal/plain clothing.
• What expectations do you have about texts in this genre? I would expect existing music videos in our genre to be very similar to ours (as ours was based and gained inspiration from existing videos). Simple performance video, by where the band are dressed in minimal/plain clothing. 
• Have you found any formal generic labels for this particular text (where)? A band, lip syncing, instruments, plain white room, conventional performance video, plain& simplistic clothing, mixture of different pace and type of editing. 
• What generic labels have others given the same text? So part of the audience that recognised our genre interpreted it correctly and viewed it as an indie-tronic/pop conventional video. Whereas those with a lesser knowledge of our genre didn't interpret it quite as well, and viewed it as more of a rocky genre.
• Which conventions of the genre do you recognize in the text? 
• To what extent does this text stretch the conventions of its genre?
• Where and why does the text depart from the conventions of the genre?
• Which conventions seem more like those of a different genre (and which genre(s))?
• What familiar motifs or images are used?
• Which of the formal/stylistic techniques employed are typical/untypical of the genre?
• What institutional constraints are reflected in the form of the text?
• What relationship to 'reality' does the text lay claim to?
• Whose realities does it reflect?
• What purposes does the genre serve?
• In what ways are these purposes embodied in the text?
• To what extent did your purposes match these when you engaged with the text?
• What ideological assumptions and values seem to be embedded in the text?
• What pleasures does this genre offer to you personally?
• What pleasures does the text appeal to (and how typical of the genre is this)?
• Did you feel 'critical or accepting, resisting or validating, casual or concentrated, apathetic or motivated' (and why)?
• Which elements of the text seemed salient because of your knowledge of the genre?
• What predictions about events did your generic identification of the text lead to (and to what extent did these prove accurate)?
• What inferences about people and their motivations did your genre identification give rise to (and how far were these confirmed)?
• How and why did your interpretation of the text differ from the interpretation of the same text by other people?